Best Bathroom and Toilet Brands in the UK

What Makes a Good Bathroom Brand

The brand name on your toilet, basin or shower valve determines far more than the price tag. It affects how long the product lasts, how easy it is to get replacement parts in five or ten years, whether the finish holds up to daily cleaning, and how well the engineering behind the product actually performs in a real bathroom rather than a showroom.

We fit products from every brand on this list across our bathroom renovation projects in Manchester, and the differences become obvious over hundreds of installations. Some brands consistently deliver products that go in cleanly, seal properly and still look good years later. Others cause problems that only surface after the customer has been using the bathroom for six months.

This guide covers the brands we trust and install most often, organised by price tier. If you are looking for advice on where to buy these products rather than which manufacturers to choose, our guide to UK bathroom suppliers covers retailers, showrooms and online stores.

Premium Brands

These manufacturers sit at the top of the market. Their products carry higher price tags but deliver superior materials, engineering, design, and longer warranties. For renovations where the bathroom needs to look and perform at its best for decades, these are the brands we reach for.

Duravit

Duravit is a German manufacturer that has been producing sanitaryware since 1817. They are best known for designer toilets, basins and bathroom furniture, with ranges created in collaboration with architects like Philippe Starck and Norman Foster. The ceramic quality is outstanding. Duravit pieces have a density and glaze finish that you can feel immediately compared to budget alternatives.

Their Rimless flushing technology keeps toilets cleaner with less water, and the DuraCeram material is noticeably harder and more scratch-resistant than standard ceramics. We install Duravit regularly on higher-end bathroom remodelling projects and the products consistently perform well over time. Replacement parts are available through specialist suppliers across the UK. The main drawback is price. Duravit sits firmly at the premium end and is difficult to justify for budget renovations. For a closer look at individual Duravit toilet models, see our best close-coupled toilets guide.

Villeroy and Boch

Founded in 1748, Villeroy and Boch is one of the oldest ceramics manufacturers in Europe. Their bathroom range spans toilets, basins, baths and furniture, with a design language that leans toward clean European minimalism. The CeramicPlus surface treatment on their sanitaryware creates a smoother, less porous finish that resists dirt and limescale more effectively than standard glazes.

Build quality across their range is consistently high. The TitanCeram material used in their premium basins and baths allows thinner walls and sharper edges than conventional ceramics, giving their products a distinctive sculptural quality. Pricing is comparable to Duravit at the upper end, though their mid-range lines like Subway and O.novo offer more accessible entry points. UK stock availability is good through bathroom showrooms and specialist online retailers.

Grohe

Grohe is the brand we fit most often for taps, shower valves and thermostatic mixers. The German manufacturer produces some of the most reliable brassware available in the UK, and their thermostatic cartridges in particular have an excellent track record for maintaining stable temperatures under varying water pressure.

The SilkMove cartridge technology delivers smooth, precise lever action that cheaper taps simply cannot match. Their EcoJoy and water-saving features reduce consumption without noticeably affecting the showering experience. We have reviewed the Grohe Grohtherm 800 in detail, and it remains one of our most frequently recommended shower mixers. Our top 10 shower mixers guide features several Grohe models.

Grohe also produces concealed cistern frames, flush plates and shower systems. Their Rapid SL frames for wall-hung toilets are among the most popular in the UK trade. Spare parts and cartridges are widely available, which matters enormously when a tap starts dripping eight years after installation.

Hansgrohe

Hansgrohe is often confused with Grohe, but they are separate companies with different ownership. Hansgrohe focuses on showers, shower systems and premium brassware. Their Raindance and Croma shower ranges are among the best-selling in Europe, and their Select technology (push-button flow control) is a genuine innovation rather than a marketing gimmick.

The premium Axor sub-brand, designed in collaboration with Philippe Starck and others, targets the high-end architectural market. Standard Hansgrohe products sit in the upper-mid to premium bracket and represent strong value given the engineering quality. EcoSmart technology reduces water flow without compromising the shower experience. We use Hansgrohe showerheads and valves regularly and find they hold up extremely well over years of daily use.

Bette

Bette specialises in steel and enamel baths and shower trays, and they do it better than almost anyone else. Their products are manufactured from glazed titanium steel, which is harder, more scratch-resistant and more hygienic than acrylic. A Bette shower tray will still look new after fifteen years of daily use. An acrylic equivalent will be scratched, discoloured and flexing underfoot within five.

The BetteFloor range of flush-fitting shower trays is particularly popular for wet room installations and walk-in showers where the tray sits level with the bathroom floor. Installation requires careful preparation, but the finished result is superior to acrylic alternatives in every measurable way. Bette offers a 30-year guarantee on their glazed titanium steel products, which tells you everything about their confidence in the material.

Mid-Range Brands

These brands deliver solid quality at more accessible prices. They cover the broadest section of the UK bathroom market and are suitable for most renovation budgets without compromising on durability or performance.

Roca

Roca is a Spanish manufacturer and one of the largest bathroom brands in the world. Their UK range covers toilets, basins, baths, furniture and brassware, making them one of the few brands that can supply an entire bathroom from a single manufacturer. Build quality is consistently good across their range, from the budget Victoria line through to the designer Inspira collection.

We have fitted hundreds of Roca products and find them reliable, well-engineered and straightforward to install. The Roca In-Wash Inspira smart toilet is one of the most impressive products we have installed in recent years. Their Rimless flushing technology works well, spare parts are readily available throughout the UK, and their pricing makes them accessible for mid-range renovations without feeling like a compromise.

Ideal Standard

Ideal Standard has been a fixture of British bathrooms for over a century. Many of the UK’s most recognisable bathroom ranges, from the Concept to the Tempo to the i.life collection, come from this manufacturer. Their products are designed with practicality and ease of installation in mind, which makes them popular with both homeowners and the trade.

The collaboration with designers like Robin Levien and David Chipperfield has lifted their design credentials in recent years. The Atelier Collections range in particular offers contemporary styling that competes with premium European brands at a more accessible price point. UK availability is the best of any brand on this list. Every plumbing merchant, bathroom showroom and major online retailer stocks Ideal Standard, and spare parts are available for even discontinued ranges.

Vitra

Vitra is a Turkish manufacturer that has expanded aggressively into the UK market over the past decade. Their product range covers the full spectrum from budget sanitaryware to the premium VitrA designer collections. The S20 and S50 ranges offer excellent value for money on renovation projects where budget matters, while the Memoria and Origin ranges compete with premium European brands on design quality.

Ceramic quality is good throughout their range. Installation is straightforward and UK parts availability has improved significantly. For mid-range bathroom fitting projects, Vitra products hit a price-to-quality ratio that is hard to beat.

RAK Ceramics

RAK Ceramics is one of the largest ceramics manufacturers in the world, based in the United Arab Emirates with production facilities across multiple countries. Their UK range includes toilets, basins, tiles and bathroom furniture. Pricing sits at the lower end of the mid-range bracket, making them an attractive option for renovations where value is the priority.

Their Resort and Sensation ranges offer clean, modern designs at prices that undercut most European competitors. Build quality has improved markedly in recent years. For bathroom supply and fit projects where the customer wants a contemporary look without the premium price tag, RAK products deliver reliably. Our best back-to-wall toilets guide features several strong RAK options.

Traditional and Heritage Brands

For period properties and classic bathroom designs, these UK manufacturers specialise in traditional styling with modern performance.

Burlington Bathrooms

Burlington is the go-to brand for traditional bathroom designs. Their freestanding baths, high-level cisterns, pedestal basins and period-style brassware are manufactured to a high standard and capture the look of Victorian and Edwardian bathrooms without the compromises of genuine antique fittings. Modern flushing mechanisms, ceramic disc taps and proper thermostatic shower valves sit behind the traditional exterior.

Build quality is good. The chrome and nickel finishes on their brassware are durable, and their ceramic pieces have a weight and solidity that budget traditional ranges lack. Burlington products work well in older Manchester properties where the bathroom design needs to complement period features throughout the house.

Heritage Bathrooms

Heritage Bathrooms occupies similar territory to Burlington, producing traditional sanitaryware, baths and brassware with a focus on classic British design. Their products are slightly more ornate than Burlington’s cleaner lines, with decorative detailing on pedestals, cisterns and tap handles that suits more elaborate period interiors.

The brand offers a five-year guarantee across their range. Their Dorchester and Granley collections are among the most popular traditional bathroom suites in the UK. For homeowners renovating a period property and wanting authentic styling with reliable modern engineering, Heritage and Burlington are the two brands worth comparing side by side.

Specialist Brands

These manufacturers focus on a specific product category and do it exceptionally well.

Mira Showers

Mira is a UK manufacturer that has been producing showers since 1921. They are the market leader in electric showers and are strong across mixer showers, digital showers and shower enclosures. If you are choosing a shower for a UK bathroom, Mira should be on your shortlist.

Their electric shower range is the most popular in the country for good reason. Reliability is excellent, parts availability is unmatched in the UK, and their customer service team can provide technical support for installation and troubleshooting. The Mira Evoco and Mira Activate ranges represent their push into digital shower controls, which allow precise temperature and flow management. For a broader comparison of shower options, see our top 10 shower mixers guide.

Crosswater

Crosswater specialises in bathroom brassware, accessories and shower valves. They may not have the name recognition of Grohe or Hansgrohe, but their products are widely respected in the trade for consistent quality and smart design. The brand offers one of the widest finish ranges in the UK market, covering chrome, brushed brass, matt black, brushed nickel and several other options.

Their 15-year guarantee on all brassware reflects genuine confidence in product durability. For renovations where the customer wants a specific finish to tie the bathroom together, Crosswater’s range of coordinated taps, shower valves, accessories and towel rails in matching finishes is difficult to beat. Our guide to choosing bathroom taps covers what to look for in brassware quality.

Matki

Matki is a UK manufacturer specialising in shower enclosures, bath screens and wetroom panels. Their products are engineered and assembled in Britain, and the build quality is noticeably superior to mass-produced alternatives. Glass thickness, hinge quality, seal design and the precision of frame alignment all contribute to enclosures that feel solid, operate smoothly and keep water where it belongs.

The brand offers a ten-year guarantee and a lifetime guarantee on hinges. For walk-in showers and frameless enclosures where the glass quality is on full display, Matki is worth the premium over budget enclosure manufacturers.

Brand Comparison at a Glance

How to Choose the Right Brand for Your Project

Picking a bathroom brand is not about finding the single “best” option. It is about matching the right manufacturer to your specific project. A Duravit basin paired with Grohe brassware and a Bette shower tray might be the perfect combination for one renovation, while Roca sanitaryware with Mira showers and Crosswater taps suits another.

Start with your budget. If you are working within a tight figure, Roca, Vitra and RAK deliver solid quality without premium prices. If the renovation is a long-term investment in a property you plan to keep for decades, the premium brands justify their cost through superior materials, better engineering and longer warranties.

Consider UK parts availability. Products from Ideal Standard, Grohe, Mira and Roca are stocked by virtually every plumbing merchant in the country. More specialist brands like Bette, Matki and Villeroy and Boch may require ordering through showrooms or specialist suppliers.

Think about consistency of finish. Mixing brands is normal, but check that chrome finishes from different manufacturers actually match. Warm chrome and cool chrome look noticeably different side by side. Brands like Crosswater solve this by offering coordinated ranges across taps, showers and accessories in identical finishes.

If you need help choosing products for your renovation, our bathroom supply and fit service includes product selection guidance based on your budget and design preferences. We work with all the brands on this list and can advise on which combinations work best for your specific project.

Past Projects